OVERVIEW

For Herfy's new Tortilla Jalapeño, we crafted a dynamic campaign targeting both young adults and older youth. The goal was not only to introduce the new spicy member to the lineup but also to subtly highlight the existing favorites—Tortilla Cheese, Tortilla BBQ, and the Original Tortilla. By creating engaging content across various platforms, including outdoor ads and social media, the campaign successfully drove traffic and boosted engagement, bringing excitement and flavor to Herfy's customers.