OVERVIEW

This campaign highlights the car's stylish and modern design against a backdrop of Riyadh’s iconic landmarks. The visual uses the tagline (“Completes My World”) to emphasize the car's ability to enhance one’s lifestyle and image. The composition features a prominent, confident figure standing next to the vehicle, which is positioned as a sophisticated and innovative choice for drivers in the region. This ad effectively combines local cultural elements with Chery’s brand values, making it relatable to the target audience.